Dave Schwartz Back on TWC.. If It Ain't Broke.... Don't Fix It!

It's seems that TWC has recently learned the lesson that the people at JC Penney learned recently. When something isn't broke... don't fix it! And, more so... sometimes you have to go back to the beginning to reinvent yourself back to who you were ...

Yup... I turned on TWC this afternoon between commercials and I lingered a little longer. There was Dave Schwartz, back in the studio doing weather :)  My best friend TIVOED it... Now think on that. The drama is supposed to be about LIVE BREAKING WEATHER ... but she is such a fan of Dave Schwartz she is going to go home, put her feet up and watch him on TIVO doing this afternoon's weather this evening. Now, THAT is a dedicated fan...

TWC is a station that was formed with the intent to DO Weather 24/7 or as close to 24/7 as they could. Round the clock weather in a news format that people could check in on... or leave on.. whenever they wanted. Weather at their finger tips... as long as they didn't lose the remote control.

Somewhere along the way they got lost digging for gold and building skyscrapers with entertainment episodes that were on so often that Weather Nation made fun of them saying there was a 40% chance of reality programming. Every afternoon rather than go head to head with talk shows and soaps they switched over to canned, reality programming. That's a problem in that Miami it begins to cloud up and thunderstorms threaten around 3PM ... or Tampa where lightning can form at the drop of a hat.

The new crew at TWC fired some of the gang that didn't fit into their demographics... Dave Schwartz being one of the ones that was gone with the wind. Now... he's back. And, they seem to be cutting back a bit on their reality programming. It seems people don't want new fancy graphics that are hard to see and translate...they want The Weather Channel.

Sort of like the resurgence of CNN after the "Missing Malaysian Plane" drama reminded them why people used to watch CNN... for the News Dummy ;)  Shouldn't have been that hard to remember. But, somewhere over the last few elections CNN became the voice of the democratic party and  FOX became the voice of conservative America and those liberals who closet style watched FOX but didn't tell anyone. To be fair FOX sticks to the NEWS more than CNN, which is probably why some of my very liberal kids watch it .. even though they don't admit it.

People in America were raised on the belief that the NEWS is the voice of the little people.. the average Joe who questions the President, the Senate... the Congress. The press is part of the check and balance system of sorts. FOX argues how stupid Obamacare is and CNN takes cracks at Sarah Palin...  CNN always has Obama's back and FOX is always ready to challenge Obama's decisions. Somewhere along the line they got away from the NEWS and it became a partisan, party fest ...and it became incredibly boring.

The Missing Malaysian Plane went DOWN... somewhere... and CNN's ratings went UP. They carried on with the maps and grids and moved on to cover the Ferry Hero's Story. People began tuning in for .. oh my goodness ... NEWS or maybe just innuendo on the mysteries of life, death, tragedies and current events.  FOX will to some degree follow in line and is going after a larger piece of the market by hiring away Maria Bartiromo from CNBC and James Carville has bee hired to be a contributor.

Both networks it's seems are stretching... going through some growing pains remembering the reason people wanted a 24 Hour News Network.. for the NEWS.

http://money.msn.com/investing/post--can-maria-bartiromo-save-fox-business-network?ref=bfv

http://www.nydailynews.com/news/politics/fox-news-hires-democratic-strategist-james-carville-contributor-article-1.1604522

I don't know if Dave Schwartz can save TWC from it's FACEBOOK like ADD changing and rearanging their line up...  but it would be nice to see them try.

http://www.washingtonpost.com/blogs/capital-weather-gang/wp/2014/03/14/weather-channel-brings-back-fan-favorite-dave-schwartz/

At times we all have to stop... look around..... take a deep breath and remember who we are and how we got where we are .... remember what we love and what makes Johnny run...

JC Penneys found out that people really did love the stupid coupons in the newspaper and weren't interested in having less clearance items and less products in favor of name brands.  Shoppers... real shoppers like the game of shopping. They like seeing coupons, having special sales and seeing large racks with tee shirts on CLEARANCE.  JC Penneys was  getting a bit like today's "every child gets an award mentality" in that "all the clothes were on discount in some way... " just didn't cut it.

CNN has a story on right now that has nothing to do with defending Obamacare. The Kelly File on FOX is doing a story about the newest dead lead on the missing plane.

Life goes on and sometimes it seems it corrects itself... go figure.

I hope so.

I'd like to see a little more weather on TWC and I'd like to see a little more NEWS on FOX and CNN. In an election year I don't mind the political banter, but in a world where Ukraine and Russia are doing a dangerous dance and Syria is falling deeper and deeper into a dark abyss I want more news.

And, I have to admit I sort of like all the maps and satellite imagery and oceanography regarding the Missing Malaysian Plane. You see when they are talking about that missing plane.. I know that it's been a slow news day and nothing else horrible happened in the world. Doesn't bother me ... it's a mystery. A bigger, more interesting mystery than most reality TV shows.

As for Obamacare.. only time will tell..

Besos Bobbi

Ps.. oh ... here's some weather info ;)



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